Friday, April 4, 2014
Parth's Formative Project / Blog Post
For April, I’m going to start the marketing part. For the marketing, instead of talking about the marketing analysis and research, I’m going to talk about how my company is going to attract and appeal to our customers. What’s interesting about the marketing is that it is mainly based on a certain attitude relatable to our customers. Our customers are generally teens who play sports. What our company promotes is hard work and freewill, two things teens experience and live with throughout their high school lives. The way the people of the company live their life will reflect these two themes, and everything we do is in order to achieve these things. It will be very different from the bland marketing of today’s headphones industry. That is what I’m going to be working on for April.